Hugo Swart (Qualcomm) on Qualcomm’s Plan to Accelerate VR & AR Growth
Hugo Swart is a senior director of product management and serves as the Head of XR for Qualcomm Technologies. He is responsible for overseeing all of the AR & VR-related business, including product planning, roadmap, strategy, partnerships, and customer development. He’s helped to spearhead standalone VR devices - those that aren’t attached to a PC - by creating the industry’s first reference design in 2016 at Qualcomm. He’s really built Qualcomm’s XR business from ground-up.
He joined the company back in 2003 as a technical marketing manager in charge of promoting wireless data technologies to operators worldwide, and he has led several successful R&D projects over the years.
Prior to joining Qualcomm, Swart served as sales engineer for Lucent Technologies and Telecom Italia. Swart received his bachelor’s (1999) and Master of Science (2004) degrees in electrical engineering from the University of Campinas, Brazil. In addition, he received a Master of Business Administration (2008) from San Diego State University.
In this conversation, Hugo lays out his vision for where VR and AR devices are going as well as Qualcomm’s strategy for getting us there.
Hugo breaks down some of the configurations for smartglasses (such as all-in-one vs separate compute pack) and explains why they are they way they are.
Hugo believes that smartglasses will be as or more transformative than mobile or web, with sales volumes rivaling those of smartphones.
Links From The Episode
- Project Page: Qualcomm’s Extended Reality
- Blog Post: GDC 2019: Boundless XR for PC, cutting the cord
- Article: Qualcomm Enables ‘XR Smart Viewers’ by Ventured Beat, and associated press release
- Press Release: Qualcomm Announces Head Mounted Display Accelerator Program for VR Hardware Manufacturers and XR Viewers for 5G Smartphones
- Article: Swisscom debuts Europe’s first commercial 5G service with May phone launch by Venture Beat
- Article: Qualcomm, Goertek join hands for microelectronics advances in Laoshan by China Daily, and associated press release
- Article: Realmax Qian is a light, fully wireless AR/VR headset with a 100-degree FOV by Venture Beat
- Company: RealWear and their HMT-1, a hands-free wearable rugged Android tablet for industrial workers