Lea Kozin on Marketing in AR/VR and Building Your Network

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The Guest

Lea Kozin is a champion of applying leading-edge marketing strategies across media and entertainment, and she is a leading immersive media consultant, evangelist and connector. Lea has a passion for the intersection of brand activations and emerging technology, and a diverse marketing background spanning 15 years in technology, entertainment and action sports. 

Lea is a contributor to VRScout and Group Y, the founder of the UCLA Anderson VR/AR Collective, and a frequent speaker and event organizer in the space where technology, media and marketing meet. She has lent her expertise to projects involving major brands including Paramount Pictures, Mazda, Monster Energy, Samsung, University of Notre Dame and Walmart. Lea holds an MBA from UCLA Anderson with a focus in entertainment marketing and is based in Los Angeles. 

The Conversation

Lea and I talk about marketing in general and brand activation in particular. We discuss what’s working and not working in marketing for VR and AR. Lea describes engaging with Paramount Pictures to create a behind-the-scenes VR experience for the latest Transformers movie.

She shares advice for startups who want to engage with major brands, and some advice for major brands looking at AR and VR. Lea also reveals a few personal stories and the advice that’s helped her most along the way, including some actionable advice for growing your professional network.

The Request

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Jason McDowallUX, marketing