Ori Inbar (AWE / Super Ventures) on What Your Startup Should Be Building (Part 2)
Ori Inbar is a serial entrepreneur and investor who often takes center stage at the Augmented World Expo. Also known as AWE, the conference is owned and run by AugmentedReality.org, where Ori is founder and CEO. AugmentedReality.org, along with the AWE conference, has the mission to educate and promote the true potential of AR.
Ori is also a founder and managing partner of Super Ventures, an early-stage investment fund dedicated to AR. There he and his partners invest in startups changing the world by giving people real superpowers.
He began his immersion into AR as the co-founder and CEO of Ogmento, which became Flyby Media and was acquired by Apple. Apple then combined it with the work and team from Metaio and some other acquisitions to create what is now AR Kit.
In this second part of my conversation with Ori, we dig into the origins and lessons learned from Ogmento. Ori sees companies still making the same mistakes he made many years ago.
We also get into his perspective at Super Ventures, and the areas of highest potential for startups to solve. He advises startups to match a big vision with very specific initial focus, and highlights six AR “moonshots” that he’s most excited about.
I think you’ll really enjoy and get a lot out of the second part of this conversation.
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Links From The Episode
- Augmented World Expo
- Superventures - early stage VC dedicated to AR
- Games Alfresco blog with Top 10 Lists from 2008 for AR Demos, AR Devices, and AR Engines. Also a follow-up list from 2009 of Favorite AR Games of All Time
- Open AR Cloud initiatives from Open AR-Cloud and the AR Cloud Foundation
- Daemon by Daniel Suarez
- Pandora’s Star by Peter Hamilton
- Augmented Reality: Principles and Practice by Dieter Schmalstieg and Tobias Hellerer
- Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore