Steve Raymond (8i) on Spotting the Winners and Avoiding VC Bait (Part 2)

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The Guest

Steve Raymond is the CEO of 8i, a company that enables real human holograms - the ability to create them and distribute them - for augmented, virtual and mixed reality.

Prior to 8i, Steve was the founder and CEO of BigFrame, a YouTube media company that was acquired by Dreamworks Animation. Previously, Steve was the VP Product Development and Strategy for Entertainment & Digital at NBCUniversal.

8i is Steve’s 5th startup. Each of the previous four have been acquired. In addition to Dreamworks, acquirers have included MTV Networks, Yahoo, and AOL. Steve has a knack for spotting a winner, and he believes 8i will be another.

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Steve Raymond

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The Conversation

In the second part of my conversation with Steve, we explore the state of the AR market and our position in the hype cycle. He explains why he believes the AR market will be different than 3D TV.

Steve goes on to discusses how he spots a company that’s poised to win, and avoid one that’s set to disappoint. We also get into some of the differences and opportunities in China, and give some love to the LA Tech scene.

The Request

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