Jameson Detweiler (Fantasmo) on Creating the Digital Twin to Power our Augmented and Autonomous Future
Jameson Detweiler is a serial entrepreneur and the co-founder and CEO of Fantasmo, a company creating a digital twin for our physical world - both indoors and out. This 3D map will be decentralized, open source, and enable camera-based positioning.
Prior to Fantasmo, Jameson co-founded 3 startups. Most recently he was the co-founder and CEO of LaunchRock, a company that helped startups create a web presence and build anticipation for their pre-launch products. The company was acquired by Fundable in 2014.
In this conversation, Jameson and I discuss the need for a new type of 3D map to drive a broad range of new capabilities and experiences, including within automation, mobility and augmented reality. This 3D map represents a digital twin of the world, to which can be tied a wide array of digital experiences and insights.
Jameson sees it as a transformative opportunity to rethink and remake mapping data.
Jameson goes on to break down the benefits of camera-based positioning, meaning using the camera to precisely resolve your location. We discuss the the argument for an open-source and decentralized approach, and the tradeoffs in terms of privacy and utility.
We also talk about some lessons Jameson learned creating LaunchRock, which helped other startups launch their ideas.
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Links From The Episode
- Article: Fantasmo is a decentralized map for robots and augmented reality
- Article: Fantasmo pivots to scooter cameras that keep them off sidewalks
- Site: Camera Positioning Standard - the open standard
- Site: LaunchRock
- Book: Nexus Trilogy Book 1: Nexus - Install by Ramez Naam
- Book: Nexus Trilogy Book 2: Crux - Upgrade by Ramez Naam
- Book: Nexus Trilogy Book 3: Apex - Connect by Ramez Naam